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We are a material innovation company, replacing the plastic consumer products polluting our world, designing everyday items that disappear.

Packaging is one of the fastest-growing
 and largest contributors to plastic pollution.

Why Water Bottles First?

The water bottle is the poster child of the problem. Reinventing it will not only make a substantial dent in plastic pollution; it will demonstrate real change is possible.

Soon, we will be introducing other products: items for the home, for personal care, and more. It’s the beginning of the end of plastic.